International Summercourse Corporate Branding & Design
Summerschool Utrecht 12-16 August 2013 (1 week)
LOCATION Breukelen (Nyenrode campus), The Netherlands
In our changing world public and private organizations make more and more effort to reach people and gain their attention. We live in a visual culture and the choice of very many media resources leads to zap behavior. The first impression is increasingly the decisive impression. Design is important to visualize the corporate personality. It is the base of a distinctive positioning among competitors on the market and helps acquiring the positive attention of consumers and other target groups through starting and maintaining a brand relationship.
Course leader: Drs. Joke van Beek